As the #1 Rummy game in Europe and now expanding to new markets, it offers fast-paced 3-player rounds full of strategy and excitement. With a 110-card deck, players race to form sets and sequences, discard their hands, and outplay their opponents. Every round delivers engaging gameplay and tactical choices-making it the perfect mix of fun and challenge.

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As part of the activation plan, we aim to focus on the theme of rainforest conservation in Ecuador to raise awareness about habitat protection. The activities will include:

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- A special themed event featuring green event currency and awareness pop-ups.

- Custom onboarding and milestone messaging to highlight the cause throughout the player journey.

- Unique donation offers, where part of the proceeds supports real-world conservation efforts.

- A "Make Your Voice Heard" screen, encouraging players to engage with the mission beyond the game.