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Empowering the Games Industry

Who we are

A Spirit of Collaboration, not competition...

Playing for the Planet is an Alliance that supports the video games industry to take action on the environment.

In joining the Alliance, games companies and organisations have made specific and measurable commitments on sustainability, from reducing carbon emissions to integrating green activations in games.

Playing for the Planet supports progress on these commitments through equipping members with bespoke guidance and tooling, including our industry-tailored carbon calculator, alongside participation opportunities such as our annual Green Game Jam. 

The initiative is facilitated with the support of the United Nations Environment Programme (UNEP) and led by the games industry.

Our objectiveS

Playing for the Planet aims to address some of the world's biggest environmental challenges through creativity and technology.


Through promoting the efforts undertaken by the interactive entertainment industry around the issues of sustainability and the environment


By encouraging our members to take leadership on specific topics so that the outcomes of the Alliance are member led where possible


Through coordinating new and evolving research, best practices, and standards to allow the entire industry to learn and grow


By collaborating with all relevant national and international organizations, trade bodies, and major trade shows to extend the reach of sustainability themes through these entities


Through facilitating collective effort within the industry to decarbonize the full scope of the industry and provide guidance across the whole ecosystem


Playing for the Planet was launched at the UN Headquarters in New York during the UN Secretary-General's Climate Action Summit.


The first Green Game Jam was launched and 11 mobile gaming studios came together to explore how to educate players on environmental topics.


60% of Alliance members have made commitments to become net zero or carbon negative by 2030 and the Green Game Jam has tripled in size.


Playing for the Planet's largest-ever survey reached 380,000 players across ten games, and found that roughly 80% of players want to see more green messaging in  games.


The Green Game Jam ran for the 4th time with 40 games participating across mobile, console and PC.

Meet the Playing for the Planet Team

Sam Barratt
Co-founder Playing for the Planet
Chief Youth, Education & Advocacy, the United Nations Environment Programme
Lisa Pak
Project Lead, Playing for the Planet, United Nations Environment Programme
Alex Avard
Project Manager,
Playing for the Planet
Louisa Keight
Project Manager, Playing for the Planet
Deborah Mensah-Bonsu
Founder & CEO, Games for Good

Join the Team – Open Positions:

We’re always looking for great talent. If you think you would be a great fit, feel free to send your application to