Gaming for Wildlife

Rovio Entertainment

Angry Birds Match 3


The Majestic Animal Kingdom event for the Green Game Jam 2023 will take place within the popular Seasonal Event of Angry Birds Match-3. The activation aims to raise awareness about endangered animals, specifically the Harlequin Toad, Snow Leopard, and Manta Ray, among the game's extensive player base.

During the Majestic Animal Kingdom event, players will have the opportunity to collect visually stunning Hatchling outfits inspired by these animals. The focus will be on jungle wildlife representation. By incorporating these outfits into the game, ABM aims to spread awareness of the importance of conserving these endangered species.

To further support conservation efforts, Rovio will donate directly towards protecting the Amazon wildlife ecosystem.

As the Majestic Animal Kingdom event launches, players will access the Seasonal game mode, where they can complete match-3 levels to earn outfit rewards inspired by the listed animals. The event will span three weeks, with each week focusing on one animal. In total, players can unlock nine outfits during this period, with three dedicated to each animal.

Through engaging gameplay and outfit rewards, we aim to educate players about endangered animals and encourage them to support conservation efforts to protect these species and their habitats.

Supporting the Amazon
Play this activation between May 24th - June 13th 2023