Green Game Jam
We designed a special event in each game featuring the best electric sports cars in the world. To inspire the gaming community to support wildlife preservation, we created a unique snow leopard pattern decal for the Rimac Nevera. The design represents real-life snow leopards, and to confirm our commitment, part of the income from the decal sales will be donated.
The activation raises awareness about snow leopard conservation and the importance of preserving the Himalayas ecosystem. We encourage our players to learn more about the challenges these creatures face in a unique, entertaining, and impactful way. Creating awareness starts on social media and other owned channels, which is followed by the in-game event, and close with the opportunity to take action by contributing to donations through an in-game purchase.