House of Fun Impact
In this activation, players have the power to make a positive impact on the world from the comfort of their homes. Every spin they make in the game contributes to reforestation, beach and ocean cleaning, and wildlife land preservation. The goal is to challenge the misconception that individuals are too small to make a difference and show players that they can plant trees and clean up the oceans simply by playing their favorite game.
The focus of this activation is on supporting efforts to safeguard habitats for harlequin toads in the Amazon Rainforest. By partnering with organizations like Asociación ProPurùs, WeForest, Rainforest Trust, and Gaia Amazonas, the game serves as a proxy to fund programs and projects that protect the ecosystem and its endangered species. This not only benefits the environment but also promotes the development of a sustainable local economy involving communities and authorities.
Throughout the activation, players receive informative data about the impact of their actions, such as the importance of reforestation and details about the species they help save. The player journey involves joining a "Pass" with missions, earning rewards and tokens for achievements like tree planting and waste collection. Players can also purchase a "Super Pass" for additional rewards. Additionally, players receive e-certificates to share their accomplishments on social media.