Grow & Go
In our "Grow & Go" event, players are encouraged to collect water droplets during the run to fill up a water tank that is used to water and grow a tree. As players progress through the event and the tree grows, endangered Amazonian animals start to appear one by one, and make the environment their home. Players will learn about the interconnectedness of nature and animals, while unlocking exciting rewards.
The campaign will expand on the idea that even small acts can have a big impact and will spread messaging about endangered Amazonia species and how important it is to take good care of their habitat. Players learn to take care of the environment while unlocking exciting rewards. They are prompted to collect water droplets, water the trees, and by doing so, they will notice that the animals start to return to their natural habitats.