Pan Africa Gaming Group (PAGG)

The Pan Africa Gaming Group (PAGG) is a collection of the top 11 game development studios across Africa. The continent is poised to become a top 3 gaming market globally with more than 1 Billion youth and more Internet-connected smartphones than all of the USA, Canada, and Mexico combined. Starting with a blank canvas, PAGG is weaving into this new African tapestry, elements of environmental sustainability, gender equality, and community engagement, from Day One. As an organization, we have committed to running PAGG with a Net Zero carbon footprint. We have also committed to using our pulpit as game developers to create games with positive messaging to spur climate action by the Billion youth in Africa.

Our Kenya operation (one of our largest studios, and operational headquarters for PAGG) is already 100% carbon neutral with our main offices running on a 300kW solar array, our main data center running on renewable energy, and any non-renewable draws being offset through projects. Kenya as a country already runs on 93% renewable energy feeding the grid, so any time we are not on Solar, we're still on wind/geothermal. We see Kenya as the pilot example and hope to replicate this across each of our studios.


As game developers we have produced a number of games focused on reforestation (SeedBalls), Ocean Conservation (FishForce and Monterey Bay Aquarium), and wildlife conservation (On The Edge) - We will continue using our voice to produce games that raise awareness of environmental issues and spur behavioral nudges amongst our millions of players.

As part of the Alliance, PAGG will:

  • Inspire action through play by integrating climate and conservation educational content and green nudges in our mobile games by participating in the Green Game Jam 2023;
  • Working on issues with relevant NGO’s to create bespoke games that will drive action on specific agenda items (e.g. Restoration and conservation of forest and oceans);
  • Make each of PAGG’s studios net zero carbon by end-2023 initially via carbon credits, but moving towards a true net zero emissions from our energy use by 2030;
  • Join/lead a thematic working group (Working groups include: Climate and Restoration, Research and Insight and Packaging).

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