Effective Game Design for Activating Players Towards Environmental Action

This report presents our research as we explore how games have the potential to shift players in pro-environmental directions with intention, and eventually, at scale. Our findings are the result of our journey working with 3 game teams and engaging over 58,000 players.

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We’ve written up our findings for developers and researchers so that we can continue to learn together. Read on to learn the top takeaways from our work connected to Playing for the Planet’s Green Game Jam 2024 and hear how we hope to improve these research efforts in the future.