Green Game Jam: June's Journey

How Wooga’s Green Game Jam campaigns grew from early experiments to established fixtures of their content roadmap. This case study shows how taking a player-first approach can improve business KPIs which, in turn, allows studios to unlock the environmental impact at the heart of this work.

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June's Journey

Wooga’s June’s Journey is a drama-filled adventure puzzle game where players help protagonist June solve mysteries in the 1920’s through a series of hidden object puzzles. Their 2024 green activation took the form of their ‘Seeds of Kindness Campaign’, which over four months encompassed a number of different community and in-game events.

Klondike Adventures

Klondike Adventures is a free-to-play simulation and adventure game that immerses players in the experience of exploring and settling in the wilderness during the Klondike Gold Rush era. Their 2024 activation included a virtual 'Tamagotchi-style' red panda that players looked after in-game to protect thousands of square meters of their real-life counterpart's habitat.

Subway Surfers

SYBO’s Subway Surfers is a casual endless runner featuring a diverse set of characters who travel across the world. Their 2024 activation brought players to Australia with a mission to inspire the community to eat more vegetables through a new special event, new character, and extensive social media campaign on the joys of the plant-based burger.

FarmVille 3

FarmVille 3 ™ is a farming simulation game where players build, decorate and manage their own farms - joining co-ops to complete tasks, participate in events and earning rewards. Their 2024 Green Game Jam activation addressed the issue of food waste by encouraging players to embrace imperfect-looking fruits and vegetables in their gameplay.

Orna: The Fantasy RPG and GPS MMO

Orna is a mobile game that merges the immersive elements found in classic role-playing games, with the exciting adventure of GPS exploration and location based gaming. Their 2024 Green Game Jam submission, Terra’s Legacy, asked players to geo-locate areas in their neighbourhoods that required some kind of environmental clean-up effort.

Dragon Mania Legends

Dragon Mania Legends is a collecting mobile game from Gameloft in which players breed, hatch and battle with uniquely themed dragons. Their activation for the 2024 Green Game Jam focused on responsible battery recycling to mitigate environmental damage from hazardous materials like lead, cadmium, mercury and lithium.

Merge Mansion

Merge Mansion is a merge-2 puzzle game by Metacore that invites players to join Maddie Boulton on her quest to uncover Grandma's secrets by renovating the Boulton family estate. Its Green Acres Quest event was launched for the Green Game Jam 2024, featuring a new collectible community garden decoration, and an associated community challenge.

Love & Pies

Love & Pies is a cozy, free-to-play merge-2 puzzle game by Trailmix Games where players help Amelia Green, a single mom, restore her family's café while unraveling family secrets and solving mysteries. Their 2024 Green Game Jam activation for the theme "Small Actions: Big Impact" focused on collecting and sharing player stories of environmental action.