THE JOURNEY
The pathway that your studio and your players will take together, using your games to inspire high-impact, measurable change.
playing for nature
Players engage with the in-game activation. The content should build a connection between players and the natural world in whatever way you think will resonate best with your audience.
campaigning for nature
MESSAGING
Drive players to the campaign platform. They'll leave a message to show they care about nature, which we'll show to policymakers around the world who care about nature and video games.
PLEDGING
Via the campaign platform, players make a commitment to stop taking nature for granted - by either taking specific actions or changing their existing behaviours.
FUNDRAISING
Your studio pledges to finance a nature related cause that needs the support most - ie. through revenue created by the activation or otherwise. This is what we've done for the Green Game Jam for most years before 2024.